I´m a digital native.

A short presentation on how the luxury sector is using social commerce - selling with social media - to drive sales for premium brands, but without discounts and deals and whilst retaining and image of exclusivity

Presentation at Voices That Matter Web Design Conference, San Francisco June 2010

Social Commerce - The Case for user Reviews - The facts on how user ratings and reviews increase traffic, improve conversion, enhance order value and reduce returns

A short presentation on emerging trends in social commerce, the fusion of e-commerce and social media, with a focus on moving beyond transactions and towards relationships.

Brands covered include Starbucks, Levi’s Diesel, Apple, P&G, Disney, Kenmore, Domino’s

For free pdf download visit : www.psfk.com/future-of-retail

ABOUT

In just over 80 pages, PSFK Consulting provide an analysis of the Future of Retail. The report available for free explores a future from the perspective of brands, shoppers, retailers, and communities, highlighting how technology and our senses play a role in the retail experience both in and out of the store. It features interviews with senior executives from Ace Hotel, Polyvore, Starbucks and Target. The trends identified within this document and the examples used to bring them to life are inspired by innovation from around the globe.

Industry thought-leader and MS Managing Director Mary Meeker shares new trend slides about where the internet is going…

Eine Kurzfassung meines Vortrags als PDF mit Notizen.

A short presentation opportunities in social commerce opportunities for brands - with examples from Levi’s, Disney, P&G, Starbucks, Dell, Diesel

An overview and evaluation of social commerce categories and initiatives around the world.

Definition von Shopping Clubs, Konzept, Anforderungen, Besonderheiten, Beispiel und was die Magento Enterprise Edition an Shopping Club Features und Konzepten umsetzen kann und wie sie bei Skalierung und Time to Market hilft.

Magento as e-commerce platform and its ecosystem enable brands to roll out in multiple countries using innovative business models in a time to market that was not known before. Additionally customizations and differentiators can be leveraged in multi brand setups to lower the total cost of ownership per brand and to split investments.
Alexander will highlight advantages of Magento in multi brand setups and share experience made in projects implemented by Visions with the last 2 years of being focused on Magento solutions.

The tech and online video worlds are buzzing with news over HTML5 and what it means for video. But what does it mean for the world of e-commerce? In this Liveclicker webinar, we explore the ins and outs of HTML5 video to help e-commerce sites uncover what needs to be done to fully support HTML5 video. Among the topics covered:

- Should you adopt HTML5 video?
- HTML5 video: a technology, not a strategy
- HTML5 video explained
- HTML5 video adoption curves
- Desktop web browsers
- Mobile web browsers
- Email clients
- Challenges / Opportunities with HTML5 video
- State of HTML5 video codecs
- H.264, OGG Theora, WebM
- Legal issues w/patents/MPEG-LA
- HTML5 video v. Flash video - an objective look
- Benefits and drawbacks of using HTML5 video
- Many polls also included. For complete audio and video from the webinar, check out the following link:
video-commerce.org/HTML5_Video_in_E_Commerce.wmv

As an online retailer you hear the buzzwords "Personalization, User Generated Content and Social Networks" daily. Whether you’re a beginner or an expert on social commerce, you’ll learn best practices, the top 8 social commerce technologies and get actionable advice for your online store.

My talk on video search engine optimization (VSEO) at Pubcon Dallas April, 2010. I talk about what it takes to win at VSEO using video to crash Google’s page one party for key search terms. The main takeaways are: VSEO is a huge opportunity, VSEO comes down to three key elements (SEO fundamentals, content, audience), and VSEO is affordable, measurable and uber-effective. Have questions? email me at morganb (at) gmail (dot) com.

Unleash the power of Facebook and WordPress to build a more interactive community around your blog.

Short Presentation on the Social Psychology of Social Shopping - Six Social Cues Shoppers Use to Thinslice Information and Decide What to Buy

Ein Vortrag über das "Projekt Booster", das bei Zalando in Berlin umgesetzt wurde. Ziel war es das Magneto Shop Frontend durch eine eigene, performantere Lösung zu ersetzen. Zum Einsatz kam u.a. Solr und Lucene.

Presented by Adam Smith (@asmith) and Drew Houston (@drewhouston)

www.reelseo.com/

www.HubSpot.com/charts - Over 50 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 2,500 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader.

This Marketing Data and Research presentation includes:
* Lead Generation: Charts revealing what marketing efforts produce more leads
* Social Media Marketing: Data on how social media affects marketing results
* Twitter: Graphs of Twitter stats including growth, followers and best practices
* Blogging: Charts showing the effects of a business blog on your marketing
* Over 50 pages of marketing charts and graphs from original research!

Social Media Nutzerzahlen und Trends in Deutschland. Neue Zahlen zu Facebook, StudiVZ, Twitter & Co. sowie den Gewohnheiten der deutschen Onliner im Social Web.

Universal McCanns global research investigating how social media has turned us all into influencers

Vortrag auf der re:publica 2010, 14. April 2010: re-publica.de/10/event-list/das-internet-ist-dezentral/

Im Zeichen von Cloud Computing schnurrt das ehemals “glückliche Stundenglas” des Internets zusehends zu einem Bündel giftiger Zuckerstangen aus wenigen zentralen Infrastrukturen, Datenbanken und Plattformen zusammen, jede kontrolliert von einem privaten Web-Giganten. Drohen uns neue Browserkriege ums Web, wie Tim O’Reilly fürchtet? Stehen wir kurz vorm “Splinternet”? Was sind die politischen Folgen? Und wie können wir reagieren?

Präsentation zur Veranstaltung "Erfolgreiche Webshops der Zukunft" vom 14.04.2010 in Dortmund.

Video und Bewegtbild im E-Commerce; Vortrag auf der Internet World Konferenz am 14.4.2010 in München

Auswertung der regionalen Nutzung von Social Networks in Deutschland anhand Daten aus der AGOF internet facts 2009-IV
Mehr Infos unter bit.ly/bKmLpy

Altimeter Group Webinar "Developing A Social Strategy", February 24, 2010 by Charlene Li and Jeremiah Owyang.

A presentation on the business opportunities of social media for marketing services agencies

Verschmelzung von Offline/Online - "Realität" und "Virtualität" im E-Commerce durch Augmented-Reality und Mobile-Tagging

Vortrag von Daniel Risch (Unic AG) anlässlich des Internet Briefings in Zürich am 15. März 2010 über die T

Vortrag bei der "eMetrics Marketing Optimization Summit 2010" - Praxisbeispiel aus dem Tourismus

18 Use Cases That Show Business How to Finally Put Customers First.

Customers continue to adopt social technologies at a blinding speed – yet organizations are unable to keep up. Why? Rapid adoption of social networking enables users to connect with individuals and communities who share mutual interests, increasingly leaving organizations out of the conversation. Simply hiring more people to keep up with social marketing, sales, and support will not be sufficient, as consumers and their new channels will always outnumber employees. As a result, companies need an organized approach using enterprise software that connects business units to the social web – giving them the opportunity to respond in near-real time, and in a coordinated fashion.

A short presentation on latest international trends in social commerce (social media + e-commerce) by Paul Marsden from Syzygy.net

Some tips for successful crowdsourcing that I learned during some crowdsourcing projects including the making of a movie,

Useful for everyone who considers crowdsourcing in his/her organisation.

This presentation was delivered the the Chicago Interactive Design & Development Group on Monday, February 9, 2010 by Matt Moog, the Founder & CEO of Viewpoints Network.

Was bedeutet Social Commerce? Welche neuen Produkte gibt es derzeit für Online Shops? Was machen Firmen wie Cavi, Heine, Douglas, H&M, Polyvore, edelight, wize, browsegoods, brands4friends oder jungstil? Welche Bedeutung hat Social Shopping auf Modeseiten? Wie verhält sich H & M im Markt?

Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.

A general overview of Layar and its possibilities for brands, content owners, agencies and developers.
Version: Jan 11th 2010

- PFI Western has proven that it doesn’t take a huge budget to blow out video commerce across marketing channels. They cover almost all costs with co-op and advertising dollars. All infrastructure developed by 2 people with no budget.

- The company chose an innovative approach, starting with television by buying airtime on a cable TV network and featuring products in a QVC/HSN style broadcast, then repurposed that content for the web. 100% self-produced content.

- 500 pieces of unique video content. Over 55 half-hour television shows online.

- 50% increase in conversion rates. 27% reduction in returns.

- 25% of daily site visitors now watching video.

- Increase in average order value, longer average time on site, increase in return visits.

Need I say more? Well, maybe… interested in knowing how PFI Western achieves these results:

- Employ multi-channel video strategy (TV, video commerce site, in-store displays, product pages, landing pages, syndication to video sharing sites, syndication to social networks, email campaigns (2-3X clickthrough rates), RSS feeds, mobile, podcasts)

- Strong SEO results - often ranking 9 of the top 10 video results in Google, randing over 90% of first page video results in Bing and Yahoo

Ebook version of Social Media Time Management, including drilldown on resource allocation for social media strategies, social media tool selection, and strategies for managing time and tasks for social media execution.

Can’t wait for 2010? Here’s a number of web design trends to prepare yourself already. Presentation for Boondoggle & Rabobank Corporate Communications.

Slides zum Thema Virales Design.